If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.A concept project I designed in the 1st semester of the Graphic Design for Print and Web program for Humber College. It was part of a composite assignment and the first big project that implemented many design components. More specifically the project includes:
The client had to be related to the music industry. It could be an existing upcoming name (not already established artists) or a fictional singer, musician, or band. I chose to create a fictional band with the name "Beneath Three Moons". It is a rock band, based in Canada with three male members; The lead singer and guitarist, the bass player, and the drummer.
The project required a client that was either made up or existing. Since I had the liberty to choose my own client, I had to research to see what I found appealing and inspiring to work with. Being a past member of a rock band myself I felt drawn to this music genre and decided to create a client based on this choice. I had research done on similar band names, logos, and swatches before designing the band logo. I chose to use Trebuchet for the logo design but I created outlines of the text and manipulated them in a way that would be more suitable for a rock band. The letter "O" was removed entirely and was replaced by 3 ellipses that symbolize the 3 moons which are the 3 members of the band. The 3 moons in the design also symbolize the band members. A blue, a red, and a violet moon bring balance to the trio.
Since the band does not really exist, I had to research and find the right images to represent them. I decided on the ages, and then I wrote a backstory of how the band members became a band. This backstory can be found both on the Press Kit and the Website. After giving the members a backstory I could find the correct images from copyright-free websites. I believe the pictures I was able to find were appropriate for the initial idea but I encountered a challenge while doing so. Since the photos were from irrelevant "models" and photographers I was not able to find images showing all the members together. I was able to solve this by finding pictures where the members' faces' were far away or blurry. That way I was still able to maintain the illusion.
For the album, I had to design an appropriate die line both for the CD and the case. After that I had to design the album content, which included the tracks, a vector barcode, and the recording and copyright information, always following the appropriate color swatches for better print results.
The merchandise was overall easy to design since I was already given the die-lines for each type of merchandise. I had to implement the band logo and choose the appropriate colors for print.
The poster challenge was to design something that would be appealing to the fans. I researched similar band posters and I discovered that most of them often included photos of the band members and the tour dates. That would serve both as a reminder and a souvenir for the die-hard fans of the band. In order to adapt to this, I had to apply some changes to the logo. By removing the moon pictures and using the member photos I was able to stay in concept. The moons represent the musicians and in this case, there are the actual photos of the band members.
This was another challenging component of the project. I was asked to design a digital(interactive) version and a press-ready version. In order to do so, I had to adjust the content for each folder. The Press Kits included three sections that were the same in both of them. The About page, the Member Bios, and the Member Photos. There is also an Album Release information section where the digital Press Kit includes hyperlinks of music platforms. The last pages of the Press Kits include two complimentary coupons. In the Press-ready version, there are cut marks, so one could cut and use them. In the Interactive version, there is a QR code where one can scan and be directed to a website where after following some instructions can claim the tickets.
The .gif design was part of the website design and I used it as a banner. I created a clipping mask on a loyalty-free Bokeh video. The video was initially in full color but I wanted to change its color to make it more suitable for the band. I colorized with Photoshop and then I proceeded to make a clipping mask with the logo.
The website was one of the most time-consuming components of the project, because of my poor coding skills at the time. The website has a Home, an About, Music, a Shop, and a Contact page. On the home page, there is a loyalty-free video playing on loop, promoting the album release. The about section contains bio information about the band members this was challenging because I had to create a bio for the members. The Music Page contains information about the new album release and links for the music platforms it can be streamed. The Shop page includes pictures of the merchandise I had previously designed and links for purchasing. Lastly, there is a contact form and social media links on the Contact page. Looking back at the website today, I can see some sections that could definitely be improved, but overall I am happy with the results because I built this website with only 3 months of coding lessons and the very basics of HTML and CSS.
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