This is a project from the first semester of the InDesign course at Humber College. As a student I was given the liberty to choose among different types of brochures including travel and medical. I decided to draw inspiration from my home country and popular travel destination, Greece. Greece is a very beautiful country and I knew I would have a lot of material to work with.
For the trifold brochure, it was important to choose a design that would represent the content properly and that it would stand out among others. It was also essential to create engaging content that would attract customers and in this case travelers. Something that is useful, engaging, and memorable. I knew I had to take advantage of the beautiful blue swatches that are associated with Greece and its flag.
Being Greek also gave me the advantage of knowing popular destinations which I used as the first section inside to brochure. The Greek islands are some of the most popular tourist destinations and I knew that using photos of them would be a given. I chose Zakynthos, Santorini, and Kefalonia.
The third part was a bit challenging because I was debating whether I should add more destinations, like villages and mountains, or choose to write about Greek food. I chose the latter because these Greek delicacies can be found anywhere in Greece and food is a very important part of the travel experience.
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